Who are we?
Shanghai Leadway E-Commerce Co. Ltd., a subsidiary of HongKong Leadway International Consulting Group, is an eligible and professional market intelligence service provider in pulp and paper industry. Since the foundation, we have been gathering around us lots of experts on pulp and paper market, and specialize in providing various kinds of services in China pulp and paper market, including news and prices, market data, forecast and analysis, and etc.

What is our mission?
We frame and analyze problems from multiple perspectives, developing options that have not previously been onsidered, recommending appropriate courses of action, and create the factors that drive competitive advantage for our clients. e endeavor to be the expert on Chinese pulp and paper market, and provide the best services on market intelligence of the industry for our foreign clients.

What are we doing?
We work with all our hearts on pulp and paper industry in China and focus on the mills, the people and the innovations in research, technology, management and financing as well as forecasts of future trends so as to provide custom-built services. We make better deals and risks forecast more easily available to our customers by utilizing messages, telephones, faxes and internet.

Our Methodology:
Since the foundation，we have developed a series of integrated models of the China pulp and paper market industry. The models assist our economists with their short-, medium- and long-term researches for the industry. Each model is fully integrated across product areas and geographic regions to capture complex interactions in the industry. Together, the models closely simulate the actual structure of the Chinese pulp and paper market, including price feedback into the demand for each grade. Umpaper currently maintains ten distinct models, containing over 2,000 equations. Our models are based on econometrics, in which statistical techniques are applied to economic theory to create equations that reflect the actual behavior of the industry.